YuMe onthult complete marktplaats voor programmatische video
YuMe, Inc., een internationaal bedrijf in publiekstechnologie met op data gebaseerde inzichten en expertise in meerdere platforms, kondigt de lancering van zijn programmatische videomarktplaats voor agentschappen, marketeers en advertentie-uitgevers aan. De marktplaats bestaat uit platforms voor zowel de vraag- als aanbodzijde, die worden ondersteund door een databeheerplatform. De nieuwe platforms maken gebruik van YuMe’s kerncapaciteiten op gebied van publieksinzichten, bereik op meerdere schermen en proactieve merkbescherming in videoadvertenties.
“Onze complete, programmatische aanbod gaat verder dan een automatisering van mediatransacties en zorgt daadwerkelijk voor zichtbaarheid op meerdere schermen en preventieve merkbescherming, wat momenteel grotendeels ontbreekt in de branche voor programmatische video’s”, zei Jayant Kadambi, medeoprichter en ceo van YuMe. “We geloven dat deze combinatie uniek is en ons gunstig positioneert voor een hogere omzet, nu dollars voor tv-reclame naar programmatische, digitale video migreren.”
YuMe Launches Its Full-Stack Programmatic Video Marketplace
YuMe, Inc. (NYSE:YUME), the global audience technology company powered
by data-driven insights and multi-platform expertise, announces the
launch of its programmatic video marketplace for agencies, brand
advertisers and publishers. The offering includes both demand and supply
side platforms, powered by its data management platform. The new
platforms leverage YuMe’s core strengths in audience insights,
multi-screen reach and proactive brand safety in video advertising.
“Our full-stack programmatic platform offering will go beyond simply
automating media transactions to provide truly multi-screen audiences
and preemptive brand safety that’s largely lacking in today’s
programmatic video landscape,” said Jayant Kadambi, Co-Founder and CEO
of YuMe. “We believe this combination is unique in the market and
favorably positions us to capture more TV ad dollars as they begin
migrating to programmatic digital video.”
Clients who have benefitted from YuMe’s customer service, customization,
and direct sales channel can now optimize YuMe’s suite of products to
increase scale and multi-platform audience insights.
The YuMe programmatic video marketplace offering consists of two
products:
- YuMe for Advertisers (YFA): YFA has been
developed as a demand side platform (DSP) with advanced multi-screen
audience reach capabilities and access to YuMe’s video advertising
supply, as well as other major video marketplaces and supply side
platforms (SSPs). YFA addresses marketers’ key concerns around
viewability, traffic quality, and attention through the use of
proactive brand safety technology. Furthermore, YFA allows advertisers
to benefit from YuMe’s proprietary media offerings, including
award-winning interactive ad units and audience targeting solutions
such as YuMe Audience Segments and Household Targeting. - YuMe for Publishers (YFP): The release
marks the next-generation of YuMe’s publisher monetization platform.
YFP is evolving into a real-time bidding (RTB) second-price auction
marketplace with ad-serving, yield management, publisher analytics and
supply side platform functionality.
The offering’s foundational component, YuMe’s Data Management Platform
(YDMP), aggregates and analyzes YuMe’s SDK-driven, first-party data to
power unique audience insights and segmentation. The multi-screen
audience segments powered by YDMP enable YuMe’s agency, brand and
publisher clients to utilize the benefits of first-party data in
audience targeting that is uniquely offered by YuMe while enjoying the
efficiencies of programmatic technologies. YDMP further utilizes
first-party audience data and other third-party data sources as added
features, to provide clients with greater flexibility around audience
targeting capabilities.
“YuMe is in a perfect position to offer our proven technology that has
successfully powered our advertiser and publisher solutions for a decade
to a broader audience,” said Venkat Krishnan, SVP, Product at YuMe. “Our
consistent focus, coupled with new technologies, enables us to connect
consumers with brand advertisers with the right content at their most
attentive state.”
eMarketer estimates that US programmatic digital video ad spending will
reach $2.18 billion in 2015, accounting for 28% of total digital video
ad spending. This trend is likely to continue: eMarketer expects US
programmatic digital video ad spending to grow 76% in 2016 to $3.84
billion, or 40% of total digital video ad spending. [1]
Rich Routman, Global CRO of Perform Media, added that, “As a longtime
partner of YuMe, we are pleased to see the company continue to innovate,
and are certain their programmatic offering will continue to serve our
strategy of automating certain portions of our sales process and
understanding our audiences at a more granular level.”
Key Marketplace Benefits:
YuMe’s programmatic platforms will provide a series of marketplace
advantages including:
- Innovation: By natively integrating YuMe’s audience insights,
multi-screen reach and proactive brand safety features along with its
award-winning interactive ad units, YuMe’s programmatic platforms
stand apart from others in market. - Comprehensive/Customizable: YuMe’s programmatic marketplace offering
will deliver all key feature and capability needs such as private
marketplace (PMP) and real-time bidding based buying and selling for
advertisers and publishers. - Enhanced Analytics: Advanced reporting and forecasting features are
delivered within an intuitive and fresh user interface. - Open: Integration with third-party vendors such as DMPs, traffic
quality/brand safety vendors, DSPs and supply marketplaces will allow
for maximum flexibility.
“YuMe’s newest set of programmatic video advertising tools holds
tremendous potential for our business,” said Ryan Lash, Founder and CEO
of ymarketing, the recently nominated Media Agency of the Year by
thinkLA. “As we look to place high quality video advertising campaigns
on behalf of our international brand clients, the challenges we face
typically relate to scale and quality. With YuMe, we know we are
achieving effective audience reach while keeping brands consistent and
safe wherever ads are placed.”
[1] http://www.emarketer.com/Article/Programmatic-Video-Takes-Bite-of
-Budgets/1012614
About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand
advertising solutions. Its proprietary data science-driven technologies
and large audience footprint drive inventory monetization and enable
advertisers to reach targeted, brand receptive audiences across a wide
range of Internet-connected devices. Designed to serve the specific
needs of brand advertising, YuMe’s technology platform simplifies the
complexities associated with delivering effective digital video
advertising campaigns in today’s highly fragmented market. YuMe is
headquartered in Redwood City, CA with European headquarters in London
and 17 additional offices worldwide. For more information, visit
YuMe.com/pr, follow @YuMeVideo, and like YuMe on Facebook.
Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service names
are or may be trademarks or service marks of their respective owners.
This press release contains forward-looking statements, including those
in management quotations. In some cases, you can identify
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about our product offerings, strategic partnerships and the benefits
derived therefrom, growth strategies; operating results; market trends;
and quotations from management. These forward-looking statements are
subject to risks and uncertainties, assumptions and other factors that
could cause actual results and the timing of events to differ materially
from future results that are expressed or implied in the forward-looking
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include YuMe’s history of net losses and limited operating history,
which make it difficult to evaluate prospects, YuMe’s fluctuating
quarterly results of operations, and dependence on a limited number of
customers in a highly competitive industry. These and other risk factors
are discussed under “Risk Factors” in YuMe’s Quarterly Report on Form
10-Q for the quarter ended March 31, 2015 that has been filed with the
U.S. Securities and Exchange Commission (the “SEC”), and in our future
filings and reports with the SEC. The forward-looking statements in this
press release are based on information available to YuMe as of the date
hereof, and we assume no obligation to update any forward-looking
statements.
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