Travis Perkins plc implementeert omnichannelstrategie met digitaal platform van OneView
LONDEN–(BUSINESS WIRE)– OneView Commerce, leider in de digitale transformatie van detailhandel, heeft vandaag bekendgemaakt dat Travis Perkins plc samen met OneView werkt aan de transformatie van klantinteracties bij alle 19 merken van de Travis Perkins Group. Wickes is het eerste merk dat een een transformatie ondergaat. Winkels van de keten krijgen een intern een volledige implementatie van betaalpunten binnen meerdere kanalen. Het OneView platform bestrijkt in de eerste helft van 2016 alle 256 winkels van het merk.
“We kozen voor OneView Commerce op basis van hun kanaaloverschrijdende strategie met een enkel intern systeem te leveren dat een compleet beeld geeft van de gang van de klant, waaronder online activiteiten en aankopen in het verleden”, Norman Bell, hoofd informatica van Travis Perkins. “Zicht op de reis van de klant zorgt voor een betere klantervaring en vereenvoudigt tegelijkertijd onze werkzaamheden in de winkel. Het OneView Digital Store-platform is goed aangepast aan onze architectuurvisie en de integratie in hybride eCommerce benut onze investeringen in het platform ten volste.”
Travis Perkins plc to Implement Omnichannel Strategy in Wickes Stores with OneView Commerce’s Digital Store Platform
LONDON–(BUSINESS WIRE)– OneView Commerce, the retail industry’s leader of digital transformation in the store, today announced that one of the U.K.’s largest retailers, Travis Perkins plc, has engaged with OneView to transform customer interaction across all 19 brands of the Travis Perkins Group. The first brand undergoing transformation is Wickes, where a full in-store POS and cross-channel implementation is underway. The OneView platform will be extended across all 256 stores during the first half of 2016.
“We chose OneView Commerce based on their ability to deliver on our cross-channel strategy with a single in-store solution that provides one comprehensive view of the customer journey, including online activity and purchasing history,” said Travis Perkins CIO, Norman Bell. “The connected view of the customer journey gives our customers a better experience and at the same time simplifies our store operations. The OneView Digital Store Platform is well-aligned with our architectural vision, and its integration with hybris eCommerce leverages our existing investment in the hybris platform.”
Travis Perkins plc began developing a new multi-channel IT platform last year to replace its legacy systems, and plans to standardize all of its businesses on the new platform over the next couple of years. In addition to improving the customer experience online and in branches, this new platform will be easier to use for employees, gather better quality data, and improve processes. OneView now becomes another key spoke within this new architecture by extending the overall vision into the store.
“Travis Perkins plc executives have demonstrated significant commitment and vision to their long term omnichannel strategy and we are equally committed to our role in this partnership,” said Linda Palanza, COO at OneView Commerce. “Digital transformation, as embraced by forward-thinking companies like Travis Perkins, provides the first step in implementing a full omnichannel solution across in-store, online, and voice. We value our part in this strategic initiative and look forward to supporting Travis Perkins as they transform their business into one that better serves their customers.”
About Travis Perkins plc
Travis Perkins plc is one of the U.K.’s leading suppliers of materials and professional services to the building and construction, and home improvement markets. The Group operates 19 businesses from almost 2,000 sites across the U.K., and employs over 26,000 people. With a proud heritage that can be traced back over 200 years, our employees are continuing that tradition by working with our customers to build better, together. Travis Perkins acquired Wickes in 2005. For more information, please visit www.travisperkinsplc.co.uk, Twitter: @TP_plc /@TP_Careers, Facebook: TravisPerkinsPlcUK, Google+: +TravisperkinsplcCoUk, LinkedIn: travis-perkins , Youtube: TravisperkinsplcCoUk
About OneView Commerce
OneView Commerce is a pioneer in digital transformation, helping multi-national retailers implement successful cross-channel strategies. The company’s Digital Store Platform combines standard functions such as point of sale, line busting, and end-to-end cross-channel solutions, capturing and delivering content across every channel. This digital transformation enables the exchange of vital store information between all parties to immediately impact sales, business operations and the customer experience. E-Plus Gruppe, Discount Tire Corporation and Travis Perkins plc are among the global retailers revolutionizing their store operations with OneView Commerce. www.oneviewcommerce.com, Twitter: @oneviewcommerce.
OneView is a registered trademark of OneView Commerce. All other trademarks belong to their respective companies.
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