InnerWorkings kondigt exclusieve samenwerking met Preferred Hotels & Resorts aan
CHICAGO–(BUSINESS WIRE)– InnerWorkings, toonaangevend in de uitvoering van internationale marketingcampagnes, gaat een nieuwe samenwerking aan met Preferred Hotels & Resorts, ‘s werelds grootste zelfstandige hotelmerk.
In het kader van de meerjarige overeenkomst verzorgt InnerWorkings de productie van alle merkitems die Preferred Hotels & Resorts maakt voor zijn kantoren, hotels, huidige en potentiële partners en loyale gasten – van het magazine Preferred Travel tot promotiemateriaal van het bonusprogramma iPrefer. Daarnaast faciliteert InnerWorkings bijkomende logistiek en verzending.
InnerWorkings Announces Exclusive Partnership with Preferred Hotels& Resorts |
|||||
|
CHICAGO–(BUSINESS WIRE)– InnerWorkings, the leading global marketing execution firm, today announced a new partnership with Preferred Hotels & Resorts, the world’s largest independent hotel brand. Under the exclusive multi-year agreement, InnerWorkings will facilitate the production of all branded items that Preferred Hotels & Resorts creates for its offices, member hotels, current and potential partners and loyal guests, from the company’s Preferred Travel magazine to collateral for its iPrefer hotel rewards program, as well as all related shipping and freight logistics. “InnerWorkings will help us improve time and cost efficiencies by consolidating our global marketing supply chain,” said Ken Mastrandrea, Chief Operating Officer at Preferred Hotels & Resorts. “We look forward to the transparency and simplicity of their single, global solution.” With its global footprint and $1 billion buying power, InnerWorkings will capture timing and cost efficiencies, leveraging innovative strategies that streamline global distribution and reduce costs for Preferred Hotels & Resorts. Added Pat McCusker, President of North America at InnerWorkings: “For global brands like Preferred Hotels, the impact of our streamlined solutions on the marketing supply chain is transformative. We’re looking forward to our collaboration, and to celebrating the results of our work together.” About InnerWorkings, Inc. InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing execution firm serving Fortune 1000 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the Company leverages proprietary technology, an extensive supplier network and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. InnerWorkings is headquartered in Chicago, IL and employs more than 1,500 individuals to support global clients in the execution of multi-faceted brand campaigns in every major market around the world. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food & beverage, broadcasting & cable, and transportation. For more information visit: www.inwk.com. View source version on businesswire.com: http://www.businesswire.com/news/home/20160928006503/en/ Contacts InnerWorkings, Inc. |
|||||