OpenX: sterke groei in headerbiedingen en mobiel in eerste kwartaal 2016
LOS ANGELES & NEW YORK–(BUSINESS WIRE)– OpenX, leider in verzilvering voor uitgevers van reclame, heeft vandaag bekendgemaakt aanzienlijk te zijn gegroeid op vlak van headerbiedingen en mobiel; vandaag de dag de sterkste trends in programmatische reclame. In het eerste kwartaal van 2016 introduceerde OpenX ook real-time guaranteed (RTG), een innovatief nieuw inkoopmodel. Daarnaast lanceerde het bedrijf OpenX Bidder for Apps en kondigde het de eerste server-naar-serveroplossing aan, voor beter beheer van meerdere tags voor headerbiedingen.
Tim Cadogan, ceo van OpenX, zei: “Q1 draaide vooral om het opkrikken van onze leiderspositie in headerbiedingen, waarmee we onze intensieve focus leggen op de vestiging van een kwalitatief superieure marktplaats. We schalen hiermee onze mobiele tak enorm op en leggen de fundamenten voor nieuwe bedrijfsmodellen, zoals RTG. Dit alles bij elkaar zorgt ervoor dat we onze missie kunnen waarmaken en de inkomsten van onze klanten maximaliseren. We zijn verheugd dat we dit jaar zo sterk zijn begonnen en zijn enorm enthousiast over de waarde die we kunnen creëren in 2016.”
OpenX Announces Strong Growth in Header Bidding and Mobile in Q1 2016
LOS ANGELES & NEW YORK–(BUSINESS WIRE)– OpenX, a global leader in driving superior monetization for publishers, today announced significant growth in header bidding and mobile, two of the strongest trends in programmatic advertising marketplaces today. During the first quarter of 2016, OpenX also introduced real-time guaranteed (RTG), an innovative new buying model, launched OpenX Bidder for Apps and announced the first server-to-server container solution to better manage multiple header bidding tags.
Tim Cadogan, CEO of OpenX said, “Q1 has been all about cranking our already leading position in header bidding, continuing our intense focus on building the highest quality marketplace, massively scaling our mobile business and laying the foundations for new business models like real-time guaranteed / RTG TM – all so that we can deliver on our mission to maximize revenue for our publishing customers. We’re pleased we’ve made such a strong start to the year and are immensely excited about the value we can create for our customers in the remainder of 2016.”
Header Bidding
In the first three months of 2016, OpenX header bidding increased 300% year-over-year. In head-to-head comparisons, OpenX Bidder generated 95% more revenue than the average header bidding partner, and OpenX had the highest revenue contribution for 89% of publishers. OpenX header bidder clients, on average, experience sustained revenue lifts ranging from 20% to more than 50%.
Mobile Growth
By the end of the first quarter, mobile constituted over 50% of OpenX total global volume, a 180% increase from the previous year. OpenX returns 50% higher CPMs on mobile app than on mobile web. As part of the company’s commitment to driving superior monetization across all digital environments, OpenX launched OpenX Bidder for Apps in February of this year. OpenX Bidder for Apps maximizes demand and increases competition for mobile app inventory, ultimately driving higher yield for mobile app publishers. Further signaling an investment and commitment to mobile, OpenX is now a certified Accelerated Mobile Pages (AMP) Project partner enabling publishers and their consumers to benefit from a faster and unencumbered user experience.
Innovative New Buying Models
In February 2016, OpenX debuted real-time guaranteed (RTG) the industry’s first solution to enable direct, guaranteed deals executed over programmatic technology with audience syncing and precise forecasting. RTG combines the business terms of direct-sold deals with the benefits of real-time bidding technology, giving publishers the certainty of guaranteed demand and advertisers priority access to premium inventory through a programmatic channel. As the first industry solution providing publishers and buyers with choice, certainty and priority for both inventory and audience, RTG creates a new revenue stream for premium placements.
Earlier this year, OpenX reported net revenue of $140 million, positive net income, and 40% organic year-over-year growth for FY 2015. In 2016 OpenX has seen further acceleration across the board.
About OpenX
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
http://www.openx.com @openx
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