Linkadia kiest Digital Element voor verhoogde efficiëntie van mobiele advertenties
LONDEN–(BUSINESS WIRE)– Digital Element, de toonaangevende aanbieder van technologie voor IP-geolocatie, heeft vandaag bekendgemaakt dat mobiele-reclamespecialist en netwerkaffiliate Linkadia heeft gekozen voor zijn IP-geolocatieprogramma NetAcuity. De technologie stelt Linkadia in staat doelgroepsgericht adverteren via de mobiel te verbeteren, om zo de resultaten voor haar cliënten te maximaliseren.
Linkadia biedt haar cliënten een 360-graden-systeem, waarmee het vooraanstaande adverteerders en reclame-uitgevers helpt bij acquisitie van gebruikers, verzilvering van traffic en programmatische mediasystemen. Dankzij de incorporatie van gegevens over IP-geolocatie, mobiele carriers en ISP van Digital Element vergroot het bedrijf de nauwkeurigheid van zijn geo-targeting-capaciteiten in meer landen dan ooit tevoren. Dit verbetert de resultaten van advertenties en vergroot het rendement van investeringen van bedrijven.
Linkadia Chooses Digital Element to Take Mobile Advertising Efficiency to the Next Level |
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LONDON–(BUSINESS WIRE)– Digital Element, the leading IP geolocation technology provider, today announced that specialist mobile advertising agency and affiliate network, Linkadia, has chosen its NetAcuity IP geolocation solution. The technology will allow Linkadia to boost its performance for mobile advertising targeting and maximise results for its clients. Linkadia offers a 360-degree solution to its customers, providing user acquisition, traffic monetisation, and programmatic media solutions to global premium advertisers and publishers. By incorporating Digital Element’s IP geolocation, mobile carrier and ISP data, the company will be able to increase the accuracy of its geo-targeting capabilities for their clients across more countries than ever before – enhancing, advertising performance and ROI. In addition, the use of Digital Element’s proxy database, which includes proxy type and proxy description information, will empower Linkadia to identify suspicious connections that are attempting to falsify their location. This will allow the company to ensure performance data shared with its clients shows conversions from legitimate traffic. “At Linkadia, we are very aware of every nuance that might affect advertising efficiency and it is vital we provide the best solution for our clients to achieve their objectives on a permanent basis,” explained Dani Santamaria, CEO & Founder, Linkadia. “By using Digital Element’s IP geolocation information and by capitalising on its team’s expertise, we can increase revenues by covering more countries and carriers than ever before. We received great feedback on Digital Element through our research into IP geolocation solutions, and with versatile and easy to deploy technology, the company is a perfect fit for our needs.” Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy. “Linkadia relies on highly granular data to be able to achieve the greatest performance for its customers,” commented Elena Vega, Southern Europe Business Development Director, Digital Element. “Using our market leading IP location and intelligence data, the company can stay ahead of its competitors by providing an indispensable service to mobile advertisers looking to boost the performance of their advertising campaigns.” By partnering with Digital Element, Linkadia joins a portfolio of high-profile ad networks, including Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Adform, Infectious Media, Webtrekk, Nielsen, The Ströer Group, InSkin Media, AOL’s ADTECH, Voluum.com and Cxense. <ENDS> About Digital Element Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc. About Linkadia Linkadia is a global Digital Agency and Mobile Affiliate Network founded by professionals with over 14 years experience in the industry. Experts in user acquisition and mobile traffic monetisation, Linkadia aims to help brands, native apps and digital businesses achieve their goals. With its own in-house Ad-serving and tech solutions, it operates in more than 80 markets in Europe, LATAM and Asia providing a top quality service. Start promoting your digital services/products:
“Welcome to our Digital World ” View source version on businesswire.com: http://www.businesswire.com/news/home/20170109005049/en/ Contacts GingerMay PR |
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