Interbrand publiceert tweede jaarlijkse Breakthrough Brands Report in samenwerking met New York Stock Exchange, Ready Set Rocker en Facebook
NEW YORK–(BUSINESS WIRE)—Interbrand kondigt zijn tweede jaarlijks uitgegeven Interbrand Breakthrough Brands Report aan, dat in samenwerking met de New York Stock Exchange (NYSE), Ready Set Rocket en Facebook tot stand is gekomen. Het rapport van 2017 erkent veertig vernieuwende, baanbrekende merken die voor vooruitgang en groei staan. Het rapport is een aanvulling op het jaarlijkse Interbrand-rapport Best Global Brands – dit jaar voor de achttiende keer gepubliceerd – doordat het opkomende merken in de schijnwerpers zet. Dit zijn de merken die veranderingen teweegbrengen en groei belichamen.
“In het bestaan van uw bedrijf zijn er telkens momenten waarop u aan een nieuwe groeifase begint”, zei Jez Frampton, Global CEO van Interbrand. “Voor Breakthrough Brands is dit het besef van een kloof in de markt, om die vervolgens te dichten. Deze merken werken als katalysator, omdat ze niet alleen een nieuwe standaard voor andere merken vestigen, maar deze ook doorbreken.”
Interbrand Releases Second Annual Breakthrough Brands Report in Collaboration with the New York Stock Exchange, Ready Set Rocket& Facebook |
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NEW YORK–(BUSINESS WIRE)– Interbrand announces its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange (NYSE), Ready Set Rocket, and Facebook. The 2017 report recognizes 40 next-generation, disruptive brands that define progress and the potential to grow. The report complements Interbrand’s annual Best Global Brands report, now entering its 18 th year, by putting a spotlight on emerging brands—those that are affecting change and embodying growth. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170519005792/en/  Interbrand Breakthrough Brands 2017 (Graphic: Business Wire)
“There are moments throughout the life of your business when you enter a new stage of growth,” said Jez Frampton, Interbrand’s Global CEO. “For Breakthrough Brands, it’s realizing there’s a gap or a need in the marketplace, and filling it. These brands are catalysts as they are not just setting new standards for other brands, they’re breaking them.” After analyzing over 350 submissions from global influencers and open public submissions, 40 brands were selected as this year’s Breakthrough Brands, each helping to illustrate key breaking insights. The report features brands to watch and incorporates a deep dive into growth and innovation across key global regions including EMEA, LatAm, North America, and Asia Pacific. All 40 brands represent the next generation of brands; the startups, upstarts, challengers, problem solvers, innovators, and category creators. These brands join many of the 2016 brands that have shown stand out growth in the past year. Notable brands from the inaugural list include Casper, AWAY, Line, Venmo, Blue Apron, and iCarbonX. This year’s report divides the Breakthrough Brands into seven key insights:
“Staying agile in the face of change means constant access to the latest breakthroughs, innovations and experiences,” said Chief Communications Officer of Interbrand, Paola Norambuena. “These Breakthrough Brands are evidence of changing dynamics, and the insights they embody are ones that brands and businesses of every size need to understand and embrace.” “In a time when so many brands are doing so many great things, Breakthrough Brands must excel across the board. This requires authenticity, an optimized experience, and putting the customer first consistently,” noted Alex Lirtsman, Co-Founder & Chief Strategist at Ready Set Rocket. When selecting the brands to be featured in this report, these criteria were key: Criteria & Methodology
“These next-gen brands represent the future. They are disruptive and defining, innovative and impactful,” said Russ Rubino, VP of Marketing at Intercontinental Exchange. “In many ways, these young companies exemplify the NYSE’s mission – to help great companies do great things by improving the lives of people and society with integrity, vision, humanity and impact.” To learn more about these insights and the brands highlighted in the second annual Interbrand Breakthrough Brands report, please visit interbrandbreakthroughbrands.com, where a downloadable report is available. About Interbrand At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 24 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedIn, Twitter and Facebook. View source version on businesswire.com: http://www.businesswire.com/news/home/20170519005792/en/ Contacts Interbrand |
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