PubMatic breidt Prebid.js uit met OpenWrap, uniek hybride wrappersysteem voor cliënt- en serverzijde
REDWOOD CITY, Calif.–(BUSINESS WIRE)– PubMatic, het bedrijf in automatisering voor een open digitale-mediabranche, heeft vandaag aangekondigd zijn product OpenWrap verder uit te breiden. Daarmee wordt OpenWrap het eerste gratis en volledige ondersteunde hybride wrappersysteem binnen de sector. OpenWrap breidt het open-sourcescript Prebid.js uit en optimaliseert de integratie van de cliënt- en serverzijde, zodat strategieën rond reclamebeleid bestand zijn voor de toekomst.
“Uitgevers hoeven niet langer te kiezen tussen hogere inkomsten vandaag of integraties aan de cliëntzijde en voorbereidingen op een toekomst waarin veilingen verschuiven naar de serverzijde”, zei Evan Simeone, senior vicepresident productmanagement van PubMatic. “Dankzij de uitbreiding van de belangrijke open-sourcecode Prebid.js, die toegang biedt tot zeventig partners en honderden DSP’s, voorziet PubMatic uitgevers van brede toegang tot de vraagzijde van de markt. Tegelijkertijd maakt het systeem een einde aan de noodzaak van compromissen. Om succes in de toekomst te garanderen, moeten uitgevers in staat de integratie van hun headerbidding te optimaliseren , voor maximale omzet en vereenvoudigd partnermanagement.”
PubMatic Extends Prebid.js With OpenWrap, Industry First Hybrid Client- and Server-Side Wrapper Solution |
|||||
|
REDWOOD CITY, Calif.–(BUSINESS WIRE)– PubMatic, the automation solutions company for an open digital media industry, today announced further expansion of its OpenWrap product, now the industry’s first free and fully-supported hybrid wrapper solution. Extending the most widely used open-source container script, Prebid.js, OpenWrap optimizes a publisher’s integration mix of client- and server-side demand to future-proof their ad decisioning strategies. “Publishers no longer need to choose between growing monetization today with client-side integrations and preparing for a future where auctions will transition to the server-side,” said Evan Simeone, SVP of product management, PubMatic. “By extending the leading open-source code, Prebid.js, which has access to over 70 demand partners and hundreds of DSPs, OpenWrap now provides publishers with the broadest access to demand in market while eliminating the need for them to make tradeoffs. To ensure future success, publishers must be able to effectively optimize their header bidding integrations to help maximize revenue and simplify partner management.” OpenWrap extends Prebid.js to provide management tools that publishers need to enrich their header bidding strategies. With PubMatic’s OpenWrap, publishers will have the ability to:
Further, OpenWrap can be implemented in days rather than months. All publishers will receive dedicated support from PubMatic’s solutions engineering and account teams at no extra fee, enabling them to effectively optimize their header bidding strategies for improved monetization. “Revenue management technology is rapidly evolving, each company progressing at its own pace,” explained PubMatic co-founder and CEO, Rajeev Goel. “With OpenWrap’s hybrid approach, publishers can easily shift monetization strategies as demand migrates from client-side to server-side, all within a single, fully-supported solution, at no additional cost to the publisher.” The expansion of OpenWrap is the latest innovation from PubMatic, which announced its in-app header bidding capabilities earlier this year. OpenWrap has been adopted by dozens of publishers worldwide, and the comprehensive hybrid wrapper is another step toward returning full control of ad decisioning to publishers. ABOUT PUBMATIC PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide. PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners. View source version on businesswire.com: http://www.businesswire.com/news/home/20170524005119/en/ Contacts PubMatic |
|||||