PubMatic kondigt integratie in uitgeversdiensten Amazon aan
REDWOOD CITY, Calif.–(BUSINESS WIRE)– PubMatic, automatiseerder voor een open digitale-mediasector, heeft vandaag een nieuwe overeenkomst met Amazon Publisher Services bekendgemaakt. De samenwerking is gericht op verruimde toegang voor reclame-uitgevers tot de programmatische vraagzijde via het beheerplatform van PubMatic, SEVEN. De overeenkomst is een nieuwe stap waarmee PubMatic garandeert dat uitgevers controle houden over hun advertentiebeleid. Het biedt uitgevers de keuze tussen de installatie van het headerbiddingsysteem OpenWrap van Pubmatic of de toevoeging van het bedrijf als verzilveringspartner via het cloud-based headerbiddingsysteem van Amazon, Transparent Ad Marketplace.
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PubMatic Announces Integration with Amazon Publisher Services
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REDWOOD CITY, Calif.–(BUSINESS WIRE)– PubMatic, the automation solutions company for an open digital media industry, today announced an agreement with Amazon Publisher Services to expand publisher access to programmatic demand through PubMatic’s revenue management platform, SEVEN. This agreement represents the next step in PubMatic’s efforts to ensure that publishers are able to maintain control over their ad decisioning. It will provide publishers with the choice of either implementing PubMatic’s robust OpenWrap header bidding solution or to add the company as a monetization partner through Amazon’s cloud-based header bidding solution, Transparent Ad Marketplace. “We’re very excited to integrate with Transparent Ad marketplace,” said Evan Simeone, Senior Vice President of Product Management at PubMatic. “We see Amazon’s offering as a clear indication that they are just as dedicated to providing publishers with the most advanced monetization technology possible as we are at PubMatic.” PubMatic is committed to promoting and supporting transparency and fairness in the digital advertising ecosystem, further exemplified by the continued expansion of header bidding solutions to publishers. The relationship between PubMatic and Amazon Publisher Services solidifies a path forward for publishers looking to maintain control over ad decisioning and optimize demand for every impression. To find out more about how PubMatic is working towards making a truly open ad tech ecosystem a reality or to learn about the company’s full suite of ad decisioning tools, visit www.pubmatic.com. About PubMatic PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide. PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners. View source version on businesswire.com: http://www.businesswire.com/news/home/20170619005051/en/ Contacts PubMatic |
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