Ad-techbedrijf Calldorado koopt uitgever van apps CIAmedia
Exponentieel groeiend Calldorado voert eerste grote overname uit in tweede jaar
KOPENHAGEN, Denemarken–(BUSINESS WIRE)– Het in Denemarken gevestigde Calldorado heeft zijn reikwijdte in de app-branche uitgebreid met de overname van de Oostenrijkse app-uitgever CIAmedia, voor een bedrag dat niet openbaar is gemaakt. De overname volgt op een succesvolle samenwerking tussen de twee bedrijven. Het is een natuurlijke vervolgstap op Calldorado’s traject voor versnelde groei.
“Door CIAmedia en zijn bijbehorende portfolio van hoogwaardige apps te kopen, vergroten we de waardeketen van Calldorado. Calldorado en CIAmedia hebben al eerder samengewerkt en de focus van CIAmedia op Android-apps voor communicatie en tools past perfect bij onze adverteerderstechnologie”, zei Claudia Dreier-Poepperl, CEO en oprichter van Calldorado. “Calldorado wil de wereldwijde nummer 1 worden onder providers van reclametechnologie voor spraakoproepen. Met het bezit van een portfolio vol relevante apps, zijn we beter gepositioneerd om deze visie te verwezenlijken.”
Ad-tech Company Calldorado Acquires App Publishing House CIAmedia
Exponentially growing Calldorado makes first major brand acquisition in second year of operation
COPENHAGEN, Denmark–(BUSINESS WIRE)– Danish-based ad tech firm Calldorado has expanded its reach in the app economy by acquiring the Austrian app publisher CIAmedia for an undisclosed amount. The acquisition comes after a successful period of cooperation between the two companies and is a natural next step on Calldorado’s path of accelerated growth.
“By acquiring CIAmedia and its portfolio of high quality apps, we are extending the Calldorado value chain. Calldorado and CIAmedia have been in cooperation before, and CIAmedia’s focus on Android apps within the Communication and Tools categories is a perfect fit with our mobile advertising technology,” says Claudia Dreier-Poepperl, CEO and Founder of Calldorado. “Calldorado’s vision is to be the world’s number one provider of call-based advertising technology, and by owning and operating a portfolio of relevant apps we are better positioned to realize this vision.”
CIAmedia was established 2013 in Vienna, Austria. CIAmedia owns and operates the highly successful app acquisition brand Appsbuyout.vc and has built up a strong portfolio of 80 high quality apps with high user engagement and very good LTV (life time value). Appsbuyout has a proven track record of efficient app M&A, and app portfolio management.
Calldorado’s acquisition of CIAmedia, and subsequently Appsbuyout.vc, has a deeper strategic significance than simply acquiring a formidable app portfolio. Calldorado now covers the full app value chain, from conception and development, through monetization and growth, to trading. Calldorado’s business model has been so successful that it was in a position to acquire CIAmedia within its second year of operation despite being a self-funded company with no backing from Venture Capital.
About Calldorado
Calldorado is the global leader in call-based advertising technology.
The company offers its mobile advertising SDK to app owners free of charge. With their patented technology, Calldorado enables publishers to put their app features into the spotlight with every phone call a user makes or receives as well as to generate substantial revenue. Calldorado was founded in 2016 and is headquartered in Copenhagen, Denmark.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20180123005940/en/
Contacts
Calldorado ApS
Christopher Humphrey, VP of Marketing
+45 31 15 98 88
chu@calldorado.com