Calldorado kondigt groeifonds van 12 miljoen dollar aan voor ontwikkelaars Android-apps

KOPENHAGEN, Denmark–(BUSINESS WIRE)– Het in Kopenhagen gevestigde bedrijf in reclametechnologie Calldorado presenteert een fonds van 12 miljoen dollar om getalenteerde ontwikkelaars van mobiele apps en publishers financieel te ondersteunen bij het laten groeien en slagen van hun apps op de markt voor Android.

“Het Calldorado App Growth Fund is bedoeld voor publishers die de Calldorado Software Development Kit (SDK) gebruiken. Het is ontwikkeld ter ondersteuning van bestaande apps met financiële middelen, waarmee ze meer gebruikers kunnen werven, groeien en zodoende een langer bestaan van de app garanderen. Een van de grootste voordelen van Calldorado’s unieke financieringsmodel dat, in tegenstelling tot andere internationale investeerders, geen aandelen of belang eist, maar marketingbudget aanbiedt in ruil voor een deel van de omzet. Daardoor zijn er geen financiële risico’s voor de publisher, die volledig eigenaar van blijft en alle rechten op de app behoudt. Dit is een snelle en gemakkelijke manier om kapitaal binnen te halen voor exponentiële groei”, zei Claudia Dreier-Poepperl, CEO en oprichter van Calldorado.

Calldorado Announce $12 Million App Growth Fund

Calldorado Announce $12 Million Growth Fund to Support Mobile App Developers for Android

COPENHAGEN, Denmark–(BUSINESS WIRE)– Copenhagen-based ad tech company Calldorado have announced a substantial fund of $12 million USD to help talented mobile app developers and publishers by financially supporting their apps’ growth and success in the competitive Android app market.

“The Calldorado App Growth Fund is intended for publishers using the Calldorado Software Development Kit (SDK). It is designed to support the growth of existing apps by providing the funds for user acquisition to help grow and develop the user base for the app to ensure its longevity. One of the key benefits is Calldorado’s unique funding model which, unlike other global investment companies, doesn’t require equity or ownership but instead is based on marketing budget in exchange for revenue share. Therefore, there is no financial risk to the publisher who still maintains full ownership, and rights to the app. This is a quick and easy way of securing capital to drive exponential growth,” says Claudia Dreier-Poepperl, CEO and Founder of Calldorado.

“Google’s Universal App Campaign format uses machine learning to get the most efficient results. The new App Growth fund supports the initial costs of user acquisition and ensures the continued success of the app until it moves beyond the learning phase and can benefit from the full power of UAC down the line. A positive side effect of an increased user base is that it improves the ranking and organic growth of the app. We strive to increase value by investing in great apps where our capital, strategic insight, market knowledge and operational support can unlock the app’s true potential.”

Along with the investment, publishers will benefit from Calldorado’s dedicated in-house team of specialists in user acquisition, asset creation and monetization. They will support the publisher to ensure long term sustainability of the app by expanding the user base to maximize revenue. They will also ensure that the app is fully compliant with relevant policies.

Calldorado have made this fund available to ensure the continued success of app publishers using the Calldorado SDK and to give apps in the communications, utilities, productivity, tools and business categories a competitive advantage in the arena of user acquisition.

To find out more about the Calldorado App Growth Fund and how to apply, please visit www.calldorado.com or meet the team in person at Mobile World Congress, Barcelona, 26^th Feb-1^st March 2018.

About Calldorado

Calldorado is the leading mobile ad tech company in call-based advertising technology and offers its mobile advertising SDK to app owners free of charge. Using patented technology, Calldorado enables publishers to put their app features into the spotlight with every phone call a user makes or receives as well as to generate substantial revenue. Calldorado was founded in 2016 and is headquartered in Copenhagen, Denmark.

View source version on businesswire.com: http://www.businesswire.com/news/home/20180207005777/en/

Contacts

Calldorado ApS
Ian Frankland, Content Marketing Manager
Phone: +45 31 72 85 69
Email: ifr@calldorado.com