Toshiba’s nieuwe wereldwijde merkidentiteit om groei en ontwikkeling te promoten
TOKIO–(BUSINESS WIRE)–
— Introduceert “Essence of Toshiba”, een verklaring van waarden en leidende principes —
Toshiba Corporation (TOKYO:6502) heeft vandaag een nieuwe wereldwijde identiteit bekend gemaakt, “Essence of Toshiba”, een herformulering van zijn blijvende principes en waarden. De Essence of Toshiba vervangt Toshiba’s vorige Groepsmanagement Visie, Merk Verklaring en Merk Tagline.
Dit persbericht bevat multimedia. Bekijk de volledige versie hier: https://www.businesswire.com/news/home/20180925006288/en/
De Essence of Toshiba wordt toegepast op alle bedrijven en in alle markten van Toshiba Group, als deel van het initiatief om de diverse bedrijven en operaties van de Group wereldwijd te harmoniseren en integreren.
Toshiba’s New Global Brand Identity to Promote Growth and Development
TOKYO–(BUSINESS WIRE)–
— Introduces “Essence of Toshiba,” a statement of values and guiding principles —
Toshiba Corporation (TOKYO:6502) has today unveiled a new global brand identity the “Essence of Toshiba,” a restatement of its abiding purpose and values. The Essence of Toshiba replaces Toshiba’s previous Group Management Vision, Brand Statement and Brand Tagline.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180925006288/en/
(Graphic: Business Wire)
The Essence of Toshiba will be applied across all Toshiba Group companies and in all markets, as part of an initiative to harmonize and integrate the Group’s diverse businesses and operations around the world.
As a forward-looking and entrepreneurial Toshiba continues its business transformation, the restated corporate philosophy and new brand identity will provide a strong and consistent framework for all communication. A summation of core management values and the DNA that has shaped the company for 143 years, the Essence of Toshiba will guide Toshiba in building a sustainable future by focusing on business domains that support modern life and society, and creating value with reliable technologies.
The Essence of Toshiba was introduced in-house throughout Toshiba’s global organization on July 1. From October 1, it will be deployed in all of the Group’s activities, supported by a new visual identity. The scope of the rebranding will be revealed through a global advertising campaign, a refreshed digital and social strategy, along with a full set of branded communications materials and assets.
Ichiro Hirata, Toshiba’s Corporate Vice President and leader of the Brand Project Team, said, “We believe these strategic moves will help us establish strong foundations for Toshiba’s future. Our updated brand identity reflects our ambition to contribute to a planet that’s safer and cleaner, a society that’s both sustainable and dynamic, a life as comfortable as it is exciting, setting us on a path to deliver answers that will bring on a brilliant new day.”
View source version on businesswire.com: https://www.businesswire.com/news/home/20180925006288/en/
Contacts
Media Contact
Toshiba Corporation
Takashi Ebina, +81 3 3457 2100
Public Relations & Investor Relations Div.
Fax: +81 3 5444 9202