Tiny neemt belangrijke Shopify-partner Pixel Union over, zegt $25 miljoen aan acquisitiekapitaal toe
VICTORIA, British Columbia–(BUSINESS WIRE)–Tiny, een Canadese technologieholding, kondigde vandaag aan dat het een meerderheidsbelang heeft verworven in Pixel Union, een toonaangevende partner in het Shopify-ecosysteem. Sinds 2011 heeft Pixel Union Shopify’s klantenbestand voorzien van prachtige en eenvoudig te gebruiken thema’s, apps en aangepaste services.
“Het is duidelijk dat e-commerce de toekomst heeft, maar veel mensen missen hoe vroeg in het verhaal we nog steeds zijn. In 2018 voltrok zich slechts 14% van de totale detailhandelsverkopen online. Dat volume zal in het komende decennia meer dan verdubbelen, we wil helpen dat mogelijk te maken”, zei Andrew Wilkinson, voorzitter van Tiny. “Shopify is het beste e-commerceplatform op de markt en is goed gepositioneerd om meer detailhandelaren online te brengen. We zouden niet blijer kunnen zijn om volledig achter het platform te staan en onze tijd, energie en kapitaal te blijven investeren om Shopify de nummer 1 keuze voor online retailers te maken.”
Tiny Acquires Top Shopify Partner, Pixel Union, Commits $25MM in Acquisition Capital
VICTORIA, British Columbia–(BUSINESS WIRE)– Tiny, a Canadian technology holding company, today announced that it has acquired a majority stake in Pixel Union, a leading partner in the Shopify ecosystem. Since 2011, Pixel Union has provided Shopify’s customer base with beautiful and easy-to-use themes, apps, and custom services.
“It’s clear that ecommerce is the future, but many people miss just how early in the story we still are. In 2018, only 14% of total retail sales happened online. That volume is set to more than double in the next decade and we want to help make that happen,” said Andrew Wilkinson, Chairman of Tiny. “Shopify is the best ecommerce platform in the market and is well-positioned to help bring more retailers online. We could not be more excited to throw our full weight behind the platform and to continue to invest our time, energy, and capital into making Shopify the #1 choice for online retailers.”
Tiny founded Pixel Union in 2009 and sold a majority stake to Teligence Capital in 2014. On April 1, 2019, Tiny led a round of investment alongside Freemark Partners, Saltwater, and Syrus Partners to repurchase Teligence Capital’s shares in Pixel Union and committed an additional $25 million to acquire other businesses in the Shopify ecosystem.
Pixel Union’s CEO, Ben Moore, who also participated in the recent round, will continue to run the business as it seeks to increase its interests in the Shopify ecosystem.
“I couldn’t be more excited to have this renewed mandate from Tiny and the other shareholders as we pursue our strategy of developing integrated products and services that empower Shopify merchants,” said Ben Moore, CEO of Pixel Union. “We believe strongly in Shopify’s mission, its team and its product, and we are committed to supporting both Shopify and its customers as they continue to build the future of ecommerce.”
To learn more about Pixel Union, visit http://pixelunion.net
To learn more about Tiny, visit http://tiny.website
View source version on businesswire.com: https://www.businesswire.com/news/home/20190411005760/en/
Contacts
Andrew Wilkinson, Chairman
Tiny
andrew@tinycapital.co