The Brightline Initiative en HBR-AS Global Survey Report laten zien hoe cultuur belangrijker is dan structuur
NEWTOWN SQUARE, Pa.–(BUSINESS WIRE)–Onderzoek uitgevoerd door Harvard Business Review Analytic Services, in samenwerking met Brightline™ Initiative, onderzoekt hoe organisaties hun manier van werken kunnen veranderen om de uitvoering van de strategie te verbeteren. Het rapport met de titel “Testing Organizational Boundaries to Improve Strategy Execution” is het resultaat van 1.636 leidinggevenden die wereldwijd zijn ondervraagd over hun mogelijkheden voor strategie-implementatie.
Het rapport werpt licht op “leiders in de implementatie van strategieën” die zich snel kunnen aanpassen aan nieuwe of onverwachte markt-, concurrent- of klantenbehoeften. Organisaties die implementatieleiders zijn, zijn veel succesvoller en behalen 80% of meer van hun strategische doelen. Eén op de vijf organisaties wordt geclassificeerd als implementatieleider. De meeste organisaties zijn ‘achterblijvers’ bij de uitvoering. Zij missen hun strategische doelstellingen jaar na jaar, wat weer tot gevolg heft dat hun financiële situatie achteruitgaat.
The Brightline Initiative and HBR-AS Global Survey Report Highlights How Culture Beats Structure
NEWTOWN SQUARE, Pa.–(BUSINESS WIRE)– Research conducted by Harvard Business Review Analytic Services, in association with Brightline™ Initiative explores how organizations can change their way of working to improve strategy execution. The report titled “Testing Organizational Boundaries to Improve Strategy Execution” is the result of 1,636 executives surveyed worldwide on their strategy implementation capabilities.
The report sheds light on “strategy implementation leaders” that can quickly adapt to meet new or unexpected market, competitor, or customer needs. Organizations that are implementation leaders are much more successful and achieve 80% or more of their strategic goals. One in five organizations are classified as being implementation leaders. Most organizations are implementation “laggards” that miss their strategic targets year after year and as a result, their financial situation suffers.
The report highlights the best-practices of implementation leaders that other organizations can adopt. These high performing organizations foster engagement, provide coaching and reward collaboration. They also take great strides in creating distinctive cultures that minimize silos, encourage cross-functional work and use decentralized decision making. 80% of the high performing organizations agree that a culture of collaboration must be actively pursued and rewarded. For 77% of the implementation leaders, their organizational structure helps them carry out strategy, which is almost as many as implementation laggards (63%) who express that their organizational structure hinders their ability to execute. Realizing that culture beats structure, leading organizations focus on building a winning culture, over perfecting their org chart.
Ricardo Vargas, the Executive Director of Brightline Initiative stresses the importance of the research. “The organizations that are able to transform themselves and win in the market place have built a great culture, and not just a formal structure. It is the culture, not structure that motivates people to achieve transformational results,” he said.
Edivandro Conforto, the Head of Strategy Research at Brightline Initiative adds, “This report shows that among the main reasons some organizations are more successful than others in bridging the strategy-implementation gap is their effectiveness at decision-making to quickly adapt to new or unexpected market changes, competitor moves or customer needs by fostering a culture of collaboration, engagement, purpose and accountability.”
“To combat siloed ways of working, successful leaders need to create incentives and forge processes that encourage and reward collaboration across organizational boundaries,” said Alex Clemente, Managing Director of Harvard Business Review Analytic Services. “This research demonstrates the extent to which structure can enable or prevent organizations from executing their strategic goals. Since so many organizations fail on execution, senior executives should consider whether this is an organizational blind spot.”
The full report, Testing Organizational Boundaries to Improve Strategy Execution, is available for download at Brightline’s online resource library.
About Brightline Initiative
The Brightline™ Initiative is a coalition led by the Project Management Institute (PMI) together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Learn more at www.brightline.org.
About the Brightline Coalition
Project Management Institute (PMI), Boston Consulting Group, Bristol-Myers Squibb, Saudi Telecom Company, Lee Hecht Harrison, Agile Alliance, and NetEase
Academic and Research Collaboration
MIT Consortium for Engineering Program Excellence, Technical University of Denmark, University of Tokyo Global Teamwork Lab, Blockchain Research Institute, and Insper
View source version on businesswire.com: https://www.businesswire.com/news/home/20190416005011/en/
Contacts
Brightline Initiative Contact:
Dr. Edivandro Carlos Conforto
Head of Strategy Research
edivandro.conforto@brightline.org