Arctic Blue Beverages Oy, de fabrikant van Arctic Blue Gin, lanceert ‘s werelds eerste haverlikeur op basis van gin. Arctic Blue Oat is veganistisch en glutenvrij, gemaakt van biologische Finse haver.

HELSINKI– (BUSINESS WIRE) – Arctic Blue Beverages Oy, de fabrikant van de internationaal bekroonde Arctic Blue Gin, lanceert ‘s werelds eerste haverlikeur op basis van gin. De markt voor zuivelalternatieven groeit erg snel in zowel Europa als de Verenigde Staten, waar de groei al twee jaar op rij met de driecijferige cijfers ligt. Haver zal naar verwachting de grootste plantaardige grondstof in zijn productveld worden – zelfs meer dan amandel – met een omzet van meer dan € 1 miljard in de komende vijf jaar.

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Arctic Blue Beverages: The World’s First Gin-based Oat Liqueur Comes From Finland

Arctic Blue Beverages Oy, the manufacturer of Arctic Blue Gin is launching the world’s first gin-based oat liqueur. Arctic Blue Oat is vegan and gluten-free, made from organic Finnish oats.

HELSINKI–(BUSINESS WIRE)– Arctic Blue Beverages Oy, the manufacturer of the international award-winning Arctic Blue Gin, is launching the world’s first gin-based oat liqueur. The dairy alternatives market is growing very fast in both Europe and the United States, where growth has been in the triple digits for already two years in a row. Oat is expected to become the largest plant-based raw material in its product field – even exceeding almond – surpassing € 1 billion in sales over the next five years.

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Arctic Blue Beverages Oy, the manufacturer of Arctic Blue Gin is launching the world’s first gin-based oat liqueur. Arctic Blue Oat is vegan and gluten-free, made from organic Finnish oats. (Photo: Business Wire)

Oat replaces milk

The global market for traditional cream-based liqueurs is around 18 million bottles per year, or € 1.5 billion, Drinks Retail News reports. Unlike almost all other cream liqueurs, Arctic Blue Oat is a vegan product. “So far, oat has been mainly used in dairy alternatives. We have noted that oat also works as an excellent base for an alcohol product,” says Valtteri Eroma, CEO of Arctic Blue Beverages.

Mr. Tuomas Kukkonen, a board member of Arctic Blue Beverages, has had a significant role in the product development of the new Arctic Blue Oat. Mr. Kukkonen is the former CEO of the pioneering company Kaslink Oy, manufacturing oat products. In 2019, Kaslink Oy was sold to Fazer Group, a Finnish foods giant.

“Arctic Blue Oat will be available in the Finnish market before summer. After that, it will gradually be available in the rest of the world, during year 2021,” says Eroma.

Finnish organic oats

In the manufacture process of the Arctic Blue Oat, the taste from the second main ingredient, artisan gin, has been thoughtfully taken into attention. Artisan gin is made in Ilomantsi, the most eastern community of Finland.

Unlike conventional oat drinks, found in daily retail stores, Arctic Blue Oat contains only water and oats, without additives. It contains only gluten-free, organic, Finnish oats.

Globally, the market for dairy alternatives products has doubled in the last five years, from around € 10 billion to € 20 billion. Compared to dairy products, the key benefits of oats are the lower environmental impact, health benefits and the great taste.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210329005264/en/

Contacts

Jan Erola

Communication and PR

jan.erola@arcticbluebeverages.com
+358 40 5064612

Valtteri Eroma

Chief Executive Officer

valtteri.eroma@arcticbluebeverages.com
+358 40 550 1343

Tuomas Kukkonen

Member of the board

tuomas.kukkonen@arcticbluebeverages.com
+358 40 591 2753