SOEBORG, Kopenhagen–(BUSINESS WIRE)– Calldorado heeft de aankoop aangekondigd van de Mood Messenger-app van de Franse app-uitgever Mad Seven. De overname komt na een succesvolle periode van samenwerking tussen de twee bedrijven en is een natuurlijke volgende stap op Calldorado’s pad om zijn app-netwerk uit te breiden.

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Het in Denemarken gevestigde Calldorado heeft als missie om Android-app-ontwikkelaars te helpen de lifetime value van hun gebruikers te vergroten. Het doet dit via de Caller SDK, die de functies van een app aan gebruikers presenteert wanneer ze een telefoongesprek voeren, aannemen of missen. De toegevoegde zichtbaarheid leidt tot een toename van de betrokkenheid.

Calldorado Acquires Android Texting App Mood Messenger

SOEBORG, Copenhagen–(BUSINESS WIRE)– Calldorado has announced the purchase of the Mood Messenger app from French app publisher Mad Seven. The acquisition comes after a successful period of cooperation between the two companies and is a natural next step on Calldorado’s path of extending its app network.

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Calldorado Acquires Mood Messenger, the popular SMS texting app for Android, from French app publisher Mad Seven. The app is added to Calldorado’s extensive range of Android apps in the communications, tools, utilities, and productivity categories. (Graphic: Business Wire)

Denmark-based Calldorado is on a mission to help Android app developers grow the lifetime value of their users. It does this via the Caller SDK, which presents an app’s features to users whenever they make, take, or miss a phone call. The added visibility leads to a surge in engagement.

With the purchase of Mood Messenger, Calldorado adds a popular texting product that offers a customizable alternative to the default Android SMS & MMS app.

Mood Messenger’s features include:

• Customization features for individual contacts (including shapes, colors, background, themes, font, and text size).
• Typing indicator.
• Animated GIFs and emojis.
• Encryption option to keep conversations private.
• Group chat.
• Dual SIM.
• Location sharing.

Mathias Schroeder, CEO of Calldorado ApS, said: “Mood Messenger will be a fantastic addition to our growing network of apps. We look forward to applying our expertise in user engagement, monetization and user acquisition to grow Mood Messenger’s user base substantially over the coming months.”

Elie Abitbol, CEO of Madseven SAS, added: “We are proud to have built Mood Messenger into one of the most successful messaging apps on Google Play. The Caller SDK played a key role in its success, and I am excited to see Calldorado’s team take the app to the next level.”

The Mood Messenger acquisition comes at a boom time for the app economy. According to App Annie, total app downloads across both iOS and Google Play hit 230 billion in 2021. Meanwhile consumers spent $170 billion on apps via premium downloads, in-app purchases, and subscriptions.

About Calldorado

Calldorado’s unique user activation and monetization technology, the Caller SDK, helps Android app publishers keep their app user bases active and maximizes app revenue. Calldorado also publishes first-party apps; it launched its own content business with the acquisition of CIAmedia in 2018. A year later it acquired the call enrichment specialist adaffix. In 2021 it acquired user acquisition specialist Appvestor. Calldorado was established in 2016 with headquarters in Denmark and is privately held.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220307005457/en/

Contacts

Ian Frankland

Head of Marketing, Calldorado ApS

ifr@calldorado.com