11:10 uur 27-02-2017

Panasonic en Digital Hollywood University filmen en streamen najaarspresentatie modemerk YOHJI YAMAMOTO in Parijs

PARIJS–(BUSINESS WIRE)– Panasonic Corporation en het Digital Hollywood University Media Science Laboratory werken samen met YOHJI YAMAMOTO Co., Ltd. aan de presentatie van de najaars- en wintercollectie van het befaamde Japanse modemerk YOHJI YAMAMOTO. De show barst op vrijdag 3 maart om 20.00 uur in Parijs los op de Paris Fashion Week, die wereldwijd veel aandacht uit de mode-industrie genereert. De presentatie wordt vanuit meerdere punten vastgelegd door de nieuwe digitale camera’s met enkele lens en zonder spiegelreflex, de LUMIX DC-GH5, voor een livestream via internet.

Panasonic onderzoekt sinds februari 2014 nieuwe methodes voor beeldweergave met 4K-technologie en ontwikkelt elektronica voor digitaal beeld die ware uitdrukkingen tot leven brengt. Daarbij werkt het samen met het onderzoekscentrum van  Tomoyuki Sugiyama en het Digital Hollywood University Media Science Laboratory.

 

Panasonic and Digital Hollywood University Will Shoot and Live Stream YOHJI YAMAMOTO’s Fashion Show at the Paris Collection

PARIS–(BUSINESS WIRE)– Panasonic Corporation and the Digital Hollywood University Media Science Laboratory will jointly collaborate with YOHJI YAMAMOTO Co., Ltd. to release the 2017-2018 Autumn/Winter Paris Collection of the renowned Japanese fashion brand YOHJI YAMAMOTO at 8:00 PM March 3, Friday, local Paris time at the Paris Collection, which holds worldwide attention in the fashion industry. The fashion show will be recorded using multiple units of the new Digital Single Lens Mirrorless Cameras, ” LUMIX DC-GH5“, and live streamed on the Internet.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170226005131/en/

LUMIX DC-GH5 will be used for the shoot of YOHJI YAMAMOTO's fashion show at the Paris Collection (Ph ... LUMIX DC-GH5 will be used for the shoot of YOHJI YAMAMOTO’s fashion show at the Paris Collection (Photo: Business Wire)

Since February 2014, Panasonic has been exploring new image expression methods using 4K technology and developing digital imaging devices that can bring those expressions to life in collaboration with the Tomoyuki Sugiyama Research Department of the Digital Hollywood University Media Science Laboratory.

For this demonstration, Panasonic will provide 5 GH5s, the world’s first (*1) Digital Single Lens Mirrorless Camera that can shoot 4K 60p video, to support the Digital Hollywood University’s shoot of YOHJI YAMAMOTO’s runway at one of the most prominent fashion events, the Paris Collection. Taking advantage of GH5’s compact, lightweight features, the runway will be shot from multiple angles in super high resolution 4K 60p with smooth movement. These cameras will demonstrate the excellent power of expression of 4K 60p, which will capture the unique atmosphere and even the texture of the materials at the forefront of fashion. Panasonic is also conducting a live streaming demonstration via the Internet by recording 4K 60p video with GH5, and simultaneously converting it to Full HD with an external device in order to provide a smooth and stable streaming of live images to people in the fashion industry and fashion lovers across the world.

The live streaming will begin from 8:00 PM March 3, Friday, local Paris time (*2) at:

YOHJI YAMAMOTO Official Site
http://www.yohjiyamamoto.co.jp/yy/

YOHJI YAMAMOTO Official Facebook page
https://www.facebook.com/theofficialyohji/

YYChannel – YouTube
https://www.youtube.com/c/YYchannelYohjiYamamoto

Panasonic will continue to develop products that explore new possibilities of image expression technologies unique to elaborate and immersive 4K images that are befitting of the high definition era through the collaboration with Digital Hollywood University, and to create new values for its customers and a new photo and video culture.

*1 As of January 4, 2017. As a digital single lens mirrorless camera, according to Panasonic research.

*2 Please note that the start of Internet streaming may be delayed due to conditions at the fashion show.

Related Links

LUMIX GLOBAL GATEWAY – Panasonic
http://www.panasonic.com/global/consumer/lumix/index.html

[Press Release] Panasonic Develops the World’s First 4K 60p/50p Video Recording Digital Single Lens Mirrorless Camera LUMIX GH5 Featuring ‘6K PHOTO’ (Sep 20, 2016)
http://news.panasonic.com/global/press/data/2016/09/en160920-5/en160920-5.html

YOHJI YAMAMOTO Official Site
http://www.yohjiyamamoto.co.jp/yy/

Digital Hollywood University | Top
http://www.dhw.ac.jp/en/

Digital Hollywood University Media Science Laboratory (Japanese)
http://msl.dhw.ac.jp/

[Video] Introducing Panasonic LUMIX GH5
https://www.youtube.com/watch?v=2w7T2g8cZWs

[Video] Benefits of LUMIX GH5 at #PanasonicCES 2017
https://www.youtube.com/watch?v=aJeL4WFRSeI

Contacts

Media Contacts:
Panasonic Corporation
Global Communications Department
Media Promotion Office
presscontact@ml.jp.panasonic.com

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