MUMBAI, India–(BUSINESS WIRE)–

Remit2India gebruikt het doorzettersimago van Virat om klanten aan te trekken 

Remit2India, het wereldwijde online remittanceportaal dat zich richt op de Indiase diaspora, heeft vandaag bekendgemaakt dat het de Indiase cricket kapitein Virat Kohli voor drie jaar heeft aangemeld als zijn wereldwijde Brand Ambassadeur.

Virat zal het merk Remit2India ondersteunen door deel uit te maken van haar innovatieve marketing- en klantervaringsinitiatieven. Remit2India is een van de merken voor financiële dienstverlening van Finablr, de recent gelanceerde houdstermaatschappij van de in de VAE gevestigde Indiase zakenman Dr. B.R. Shetty.

Virat Kohli Brand Ambassador of Online Money Transfer Brand, Remit2India

MUMBAI, India–(BUSINESS WIRE)–

Remit2India to leverage on Virat’s go-getter image to woo remitters

Remit2India, the Indian diaspora-focused global online remittance portal, today announced signing up the Indian cricket captain Virat Kohli as its global Brand Ambassador for three years.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180614005091/en/

Indian Cricket Captain Virat Kohli with Finablr Executive Director Binay Shetty (right) and Finablr Executive Director Promoth Manghat (left). (Photo: AETOSWire)

Virat will endorse the Remit2India brand by being part of its innovative marketing and customer experience initiatives. Remit2India is one of the financial services brands of Finablr, the recently launched holding company of the UAE-based Indian businessman, Dr. B. R. Shetty.

The network of remittance brands under the Finablr umbrella (including Remit2India, UAE Exchange, and Xpress Money) have a significant market share of remittances to India with over 12%. In 2017, India received US$69 billion according to World Bank’s Migration and Development Brief.

“It is an honour to be the face of the iconic brand Remit2India which has over half a million customers globally. I look forward to reinforcing Remit2India’s growing appeal among the Indian diaspora as a brand that reflects an Indian sense of pride and achievement, patriotism and a spirit of belonging,” said Virat Kohli.

Remit2India’s customer footprints are predominantly across Canada, the UK, US and Australia while initiatives to rein in newer diaspora markets will gather pace by leveraging the Indian cricket captain’s widespread appeal.

“For a youthful brand like Remit2India, Virat with his image as a go-getter cricketer is an ideal fit. He represents a winning Indian enthusiasm which drives millions of Indians to distant shores to prove their mettle and in turn contribute to the home country’s development through their remittances. Both Remit2India and Virat share the spirit of excellence and it is a privilege to have him as the global face of the brand,” said Promoth Manghat, Executive Director of Finablr.

About Remit2India

Remit2India is a pioneer in online remittances to India and offers simple, safe and convenient online money transfer solutions. Remit2India’s money transfer service is secure in sending money to India from the US, Canada, Australia & UK with multiple sending options. The entire process is cashless and every transaction can be tracked throughout its delivery cycle.

*Source: AETOSWire

View source version on businesswire.com: https://www.businesswire.com/news/home/20180614005091/en/

Contacts

UAE Exchange
Lahcen Aterta, +97123073088
Manager Media Relations
Aterta.lahcen@uaeexchange.com