InnerWorkings verwerft de marketinguitvoeringsactiviteiten van Madden Communications
De leverancier van de uitvoering van de marketing draagt bij aan de mogelijkheden van InnerWorkings op het gebied van logistiek en creatieve diensten en brengt belangrijke klanten in de bier-, wijn- en sterke dranksector
CHICAGO-(BUSINESS WIRE)- InnerWorkings, Inc. (NASDAQ: INWK), de belangrijke globale marketing uitvoerende firma, kondigde vandaag de aanwinst van de in Illinois-gevestigde marketinguitvoeringsactiviteiten van Madden Communications.
In de loop van zijn 60-jarige geschiedenis, heeft Madden een innovatieve marketing uitvoering ontwikkeld die, met een nadruk op de creatieve diensten, sourcing, en logistiek aanbiedt. De belangrijkste contracten die InnerWorkings door deze transactie zal toevoegen zijn onder andere het beheer van het onderpand in de verkooppunten en de merkproducten voor MillerCoors en Mike’s Hard Lemonade, het verder uitbreiden van InnerWorkings’ uitgebreide klantenbestand van geweldige merken in de markten voor bier, wijn en sterke dranken.
InnerWorkings Acquires Madden Communications’ Marketing Execution Business
Marketing execution provider adds to InnerWorkings’ capabilities in logistics and creative services while bringing key clients in the beer, wine, and spirits vertical
CHICAGO–(BUSINESS WIRE)– InnerWorkings, Inc. (NASDAQ: INWK), the leading global marketing execution firm, announced today the acquisition of Illinois-based Madden Communications’ marketing execution business.
Over its 60-year history, Madden has developed an innovative marketing execution offering, with a focus in creative services, sourcing, and logistics. Key contracts InnerWorkings will add through this transaction include management of the point of sale collateral and branded merchandise for MillerCoors and Mike’s Hard Lemonade, further growing InnerWorkings’ extensive roster of terrific brands in the beer, wine, and spirits vertical.
“This transaction offers a unique opportunity to leverage what each company does best to drive more value together,” said Rich Stoddart, Chief Executive Officer of InnerWorkings. “InnerWorkings’ global platform and unmatched position in the beer, wine, and spirits marketing supply chain will be transformative for Madden’s longstanding clients in this vertical. Madden’s capabilities in logistics and creative services add scale, technology, and expertise to these growing areas of the InnerWorkings solution.”
“InnerWorkings has the right platform and the necessary scale to support our clients in driving excellence in their marketing organizations,” said Sean Madden, President of Madden Communications. “This transaction is a fantastic outcome for Madden’s employees and clients.”
The transaction closed on August 1, 2019.
About InnerWorkings
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing execution firm serving Fortune 1000 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the Company leverages proprietary technology, an extensive supplier network and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. InnerWorkings is headquartered in Chicago, IL and employs 2,100 individuals to support global clients in the execution of multi-faceted brand campaigns in every major market around the world. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food & beverage, broadcasting & cable, automotive, and transportation. For more information visit: www.inwk.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190805005565/en/
Contacts
InnerWorkings, Inc.
Bridget Freas
312-589-5613
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