Sake uit Fukushima verovert de wereld! YouTube-serie over aantrekkingskracht sake en trots van meesterbrouwers gelanceerd
FUKUSHIMA, Japan–(BUSINESS WIRE)– In het kader van zijn slogan ‘Future from Fukushima’ hebben overheden van de prefectuur Fukushima vooral Facebook aangewend als hun platform voor het delen van informatie. Dit voorzag in een forum voor iedereen, binnen en buiten de prefectuur, die interactief betrokken wil zijn. Alle overheidsinstellingen werken samen aan een gevoel van eendracht en sturen vanuit Fukushima de boodschap van ‘Verwondering’ en ‘Nu’ de wereld in.
In Fukushima geproduceerde sake werd op de International Wine Challenge 2015 in de categorie ‘sake’ uitgeroepen tot ‘Champion Sake’. Sake uit Fukushima won ook al goud bij de uitreiking van de Japanse National New Sake Awards van het brouwjaar 2014. Dit was het derde jaar op rij dat sake uit Fukushima deze prijs in de wacht sleepte, waarmee het een van de beste sakes van Japan is. Sake uit Fukushima is reeds bekend in thuisland Japan, maar krijgt nu steeds meer aandacht van mensen uit andere delen van de wereld. Op 15 januari 2016 heeft de prefectuur een YouTube-serie gelanceerd die bruist van de aantrekkingskracht die de wereldberoemde sake uit Fukushima uitoefent.
Fukushima Sake Takes the World by Storm! Release of YouTube Videos Conveying the Allure of Fukushima Sake and Pride of Its Brewmasters
FUKUSHIMA, Japan–(BUSINESS WIRE)– Under its slogan, “Future from Fukushima,” the governmental departments of Fukushima Prefecture have been primarily using Facebook as their information-sharing platform, providing a forum for anyone in or outside the prefecture to participate and interact. Here, all government departments collaborate to build a sense of unity in conveying the ‘Wonder’ and ‘Now’ of Fukushima to all, throughout the world.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160121005572/en/
Brewers of Fukushima (Photo: Business Wire)Fukushima-produced sake favored as it earns “Champion Sake” at IWC 2015
Fukushima-produced sake was awarded “Champion Sake” in the sake category at IWC 2015 (International Wine Challenge 2015), an international wine competition held annually in London to assess excellence in wines. Sake from the Fukushima region has also been awarded the Gold Prize in Japan’s “National New Sake Awards Ceremony” for the 2014 Brewery Year. This marks a third consecutive year for Fukushima sake to capture the award, giving them the distinction of being the foremost sake in Japan. Already well-known in their home country of Japan, sake from Fukushima has been capturing the attention of people worldwide.
On January 15, 2016 the prefecture has officially released YouTube videos brimming with the compelling appeal of Fukushima’s world-renowned sake.
Sake brewmasters are relentless in their efforts into creating sake with the resolve to offer people “even better” and “even more exquisite” sake. The videos express the traditions that such artisans have passed down from brewer to brewer, their unremitting discipline, and how they face the challenge of bringing their craft into the future. It is a video that should not be missed.
Four different videos that tell the story from brewery floor to securing their place as the world’s best sake
Best in the World Edition (30 sec.): https://www.youtube.com/watch?v=yUj70uB5PW8
Filmed at PRESENTING JAPAN, which was held in London England in October of 2015, this video introduces the sake of Fukushima, which is beginning to make its mark worldwide. The video reveals the reaction of people overseas getting their first taste of Fukushima sake as well as a glimpse of the IWC awards ceremony.
Best in Japan Edition (30 sec.): https://www.youtube.com/watch?v=S7HOoc6nZ44
This video showcases young brewmasters in the prefecture whose future endeavors hold high expectations, as well as locations such as the Fukushima Technology Center’s Aizu Wakamatsu Technological Assistance Center. With a special focus on the brewing artisans, this video introduces people to the sake of Fukushima, the most highly acclaimed sake in Japan.
Three Minute Edition – Japanese Version: https://www.youtube.com/watch?v=AEfYVodN8VI
With scenes from both the “Best in Japan Edition” and “Best in the World Edition,” this video adds interviews with four young brewmasters from the prefecture as well as other content. Through their passionate words and enthusiasm towards producing sake, the video conveys the pride of sake brewmasters who dedicate efforts towards their craft on a daily basis.
Three Minute Edition – English Version: https://www.youtube.com/watch?v=q5-QBMB1Hrg
This video presents an English subtitled version of the Three Minute Edition in order to allow English speakers around the world to also appreciate the appeal of Fukushima’s sake as well as the hopes and pride of its makers.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160121005572/en/
Contacts
For inquiries concerning this release, please contact:
Fukushima Prefecture
Tatsushi Otsuki, +81-24-521-7124
Deputy Director
Public Relations Division, Governor’s Policy Department reporting directly to the Fukushima Governor
Fax: +81-24-521-7901
2-16 Sugitsuma-cho, Fukushima-city 960-8670